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How-to6 min read

How to make a product video with AI (without a film crew)

Brief, draft, and polish a product or SaaS explainer video in the browser with StarCut's agent and timeline.

A product on a dark pedestal under a single warm spotlight

Start with a one-paragraph brief

Say who it is for, how long it should be, and the one thing viewers must remember. An agent works best with the same brief you would give a human editor.

From brief to export

A typical 30-second explainer:

  1. Upload screen recordings or product shots.
  2. Prompt: “30 seconds: the problem, three features, closing call to action.”
  3. Swap any line of voiceover or title on the timeline.
  4. Duplicate for a 9:16 version and export both.

Make it look like your brand

Adjust type, colors, and pacing by hand on the timeline. Keep a project as your template and duplicate it for the next launch.

Open the product video maker

Write the brief like you would for a human editor.

Questions

Can I use my own footage?

Yes. Upload recordings and ask the agent to assemble them.

What costs credits?

AI generation steps show their credit cost before they run; editing on the timeline is included.